Nestlé USA and Jamba Juice Close to Renewing Partnership for Launch of Ready-to-Drink Beverage Line
Jamba Juice and Nestlé USA plan to leverage their respective product development talents to create a line of energy drinks that provide a meaningful point of difference to consumers within the $8.5 billion energy drink category.
Oct 6 2010 --- Nestlé USA, part of Nestlé, S.A., the world’s largest food and beverage company, and Jamba Juice Company, a highly recognized, healthy active lifestyle brand, revealed today they are close to signing a renewed partnership for the development of a new line of ready-to-drink energy beverages to be available for retail sale in the northeastern United States in early 2011. Nestlé Jamba All-Natural Energy Drinks will feature real fruit juice boosted with natural caffeine, for a great-tasting, energy drink alternative.
“We are thrilled at the possibility of a renewed partnership with Jamba Juice,” said Rob Case, president of the Nestlé Beverage Division. “Nestlé Jamba All-Natural Energy Drinks will allow retailers to capitalize on the growing trend of consumers seeking more health-oriented, fruit-based natural beverages that provide quick energy without all the artificial ingredients.”
Jamba Juice and Nestlé USA plan to leverage their respective product development talents to create a line of energy drinks that provide a meaningful point of difference to consumers within the $8.5 billion energy drink category. The Jamba All-Natural Energy Drinks will be available in three unique flavors: pomegranate blueberry, strawberry banana, and crisp apple. As with all Jamba Juice products, they’ll contain no preservatives, no artificial flavors, zero grams of trans fat, and no high fructose corn syrup. Additionally, each 8.4 ounce can contains 70% real fruit juice, 80mg of natural caffeine, is fat free and 90 calories per serving.
"The Jamba brand name stands for better-for-you, great taste, and high quality attributes we share in common with Nestlé USA,” said James D. White chairman, president, and CEO, Jamba Juice Company. “The development of these products is a reflection of the extraordinary partnership and commitment to excellence that exists between our two companies.”
Since announcing their intent to build a licensing growth platform, Jamba Juice has made significant progress in developing licensing alliances to manufacture, market, and distribute Jamba-branded offerings through grocery, convenience, and other retail channels. Both Nestlé USA and Jamba Juice Company continue to explore a number of other joint opportunities to extend the Jamba brand.
