Nestlé Rolls Out Jenny Craig’s Weight Management Programme in the UK
Weight management is a core business for Nestlé Nutrition and Jenny Craig is fully in line with Nestlé’s overall vision as the world’s leading nutrition, health and wellness company.
16 Apr 2010 --- Nestlé announced the national roll-out of its Jenny Craig weight management programme in the UK, following significant success for the business in the US, Canada, Australia and New Zealand, and its recent European launch in France.
Jenny Craig is a personalised programme for weight loss and long-term weight maintenance. The programme, which is proven to be three times more effective than dieting alone , offers one-on-one consultancy on nutrition, exercise and eating behaviour, along with a schedule of personalised meals delivered directly to the consumer.
Richard Laube, CEO Nestlé Nutrition, said: “Weight management is a core business for Nestlé Nutrition and Jenny Craig is fully in line with Nestlé’s overall vision as the world’s leading nutrition, health and wellness company. Jenny Craig is representative for Nestlé’s science-based approach to innovation and demonstrates the important role of personalised nutrition for the future.”
Paul Grimwood, Chief Executive of Nestlé UK and Ireland said: “The launch of Jenny Craig marks a venture into the weight management sector for Nestlé UK. Jenny Craig is built on Nestlé’s global nutrition credentials and will help to expand our food and nutrition business in the UK.”
Patti Larchet, CEO of Jenny Craig, commented: “We are excited to be bringing Jenny Craig to the UK. Weight management is a growing business, with estimates of the UK market at £2 billion2 . Our programme is tailored to individual needs and helps our clients to achieve their weight loss goals.”
Jon Walsh, MD of Jenny Craig UK said; “In the UK 61.4% of adults are classifed as overweight or obese and almost a quarter are obese 3. We are confident that consumers will be impressed by Jenny Craig’s personalised and comprehensive approach.”
The Jenny Craig UK menu includes a range of nutritionally balanced, portion-controlled meals and snacks, including favourites such as chilli con carne and thai chicken curry.
Jenny Craig was acquired by Nestlé Nutrition in 2006. It was founded by Jenny and Sidney Craig in Melbourne, Australia in 1983 and started operating in the United States in 1985. Headquartered in Carlsbad CA, USA, Jenny Craig has had more than 5 million clients over the past ten years, operates more than 725 weight loss centres and employs more than 4,000 people worldwide.
