Nestlé Invests in New Breakfast Cereals Factory in Turkey

The 9,400 square-metre factory in Karacabey, Bursa – which will begin production of breakfast cereals by the end of the year – is set to generate 160 new jobs.

3/25/2011 --- Nestlé has announced an investment of TRY 85 million (overCHF 49.6 million) in a new breakfast cereals factory in Turkey.

The 9,400 square-metre factory in Karacabey, Bursa – which will begin production of breakfast cereals by the end of the year – is set to generate 160 new jobs.

As a strong leader in the breakfast cereals category with brands such as Nesquik, Nesfit and Cornflakes, Nestlé responded to the growing need of such products in Turkey with a new factory that will become a regional hub for breakfast cereals and export products to North African and Middle Eastern countries.

Previously Nestlé imported breakfast cereal products into Turkey, but thanks to the new factory, the majority of Nestlé products sold in Turkey will be produced in the country.

In supporting the Company’s Creating Shared Value strategy, all the raw ingredients for breakfast cereals will be sourced locally, benefiting Turkish communities and farmers, plus creating 1,000 indirect jobs.

To be constructed with the backing of the Investment Support and Promotion Agency of Turkey (ISPAT), the factory will add to the 14 other Nestlé breakfast cereals sites worldwide.

At a press conference event to mark the investment, Hans-Ulrich Mayer, Managing Director for Nestlé Turkey, was joined by Nihat Ergün, Minister of Trade and Industry, and Ilker Ayci, President ofISPAT.

Mr Mayer explained that the new investment in Turkey reaffirms Nestlé’s commitment to the country, which comes on top of the total investment of TRY 325 million in Turkey over the past four years.

He said: “As the 15th breakfast cereals site for Nestlé, this is an indication of our belief in Turkey, and our long-term commitment in this country.”

Mr Mayer continued that the breakfast cereals category in Turkey is also growing at a fast pace with around seven million Turkish households continuing to buy breakfast cereals.

Mr Ilker Ayci, President of ISPAT, outlined the importance of Nestlé’s new investment and added: “We are aware that this pioneering investment is going to set an example to other potential investors. This shows Nestlé’s belief in Turkey and the dynamism of the Turkish economy.”

Today, Nestlé Turkey – which offers brands such as Chokella,Nescafé and Damak – operates six factories and employs around 2,400 people.