Nestlé and Pierre Marcolini end Partnership
The partnership has allowed Nestlé to benefit from the know-how and artistic talent of Pierre Marcolini, while the Belgian chocolatier has gained access to Nestlé's global experience in areas such as new market development, marketing, sales and chocolate production.
Jan 13 2012 --- After more than four years partnership, Nestlé and Pierre Marcolini have agreed that Pierre Marcolini will continue his international expansion independently.
The partnership has allowed Nestlé to benefit from the know-how and artistic talent of Pierre Marcolini, while the Belgian chocolatier has gained access to Nestlé's global experience in areas such as new market development, marketing, sales and chocolate production.
Together with Nestlé, Marcolini optimised his production methods, launched an e-commerce platform and developed his boutiques. In addition to his leading position in the luxury chocolate market in Japan and Belgium, the chocolatier has several shops in Paris, a newly opened shop in Taipei and future developments planned in Asia.
Pierre Marcolini said: "Our partnership with Nestlé has been a real benefit as we have been able to tap into the rich experience of a global player. This has allowed us to develop new initiatives and reinforce our brand."
Nestlé in turn launched new premium chocolate products such as the Nespresso chocolate range. These products have been inspired by, and developed with Pierre Marcolini. In future, Pierre Marcolini will remain involved in special projects at Nestlé’s Chocolate Centre of Excellence.
Marcelo Melchior, Nestlé Senior Vice President in charge of its confectionery business unit, said: "Our partnership has been a real win-win and we are delighted that we can continue to call on Pierre Marcolini’s expertise."
The parties have agreed not to disclose the financial details of this transaction.
