Nestlé brings premium artisan chocolate brand to UK market

636529020301113006chocolatenutscrop.jpg

30 Jan 2018 --- Swiss confectioner Nestlé plans to introduce its leading premium chocolate brand, Les Recettes De L’Atelier, to the UK following impressive growth across Europe. Although the high-end chocolate brand may not yet be familiar to the British market, supplies have just started via Sainsbury’s with stores stocking a range of smooth Swiss chocolate blocks with natural fruit pieces.

The brand, which roughly translates as “recipes of the artisan’s shop” is exclusive to the retailer in the UK and will be available in seven different flavors including: Raisins, Almonds and Hazelnuts; Orange Zest & Cacao Nibs; Whole Roasted Almonds & Hazelnuts; Salted Caramel; Roasted Almonds; Blueberries, Almonds & Hazelnuts; and Cranberries, Almonds & Hazelnuts.

The way the product is made, with fruit and nut inclusions clearly visible once unwrapped gives the chocolate a handmade, artisanal feel and means that each and every square of the chocolate is completely unique, according to Nestlé.

“Premium chocolate is one of the fastest growing areas in confectionery and, until now, has been a gap in what we offer here in the UK,” says Alex Gonnella, Marketing Director for Nestlé’s UK confectionery business.

Click to Enlarge“What has already been achieved with Les Recettes De L’Atelier is very impressive, it’s a brilliant, luxury product and the reception we’ve seen from our colleagues here at Nestlé alone tells me that it will be very well received.”

“People, quite rightly, expect us to develop new, innovative and exciting confectionery, we’ve been doing it for more than a century, and Les Recettes De L’Atelier is a key part of our plans to keep our portfolio fresh and give confectionery fans exactly what they are looking for.”

Originally launched in Switzerland and France in 2014, Les Recettes De L’Atelier has grown to become Nestlé’s fastest growing confectionery brand in Europe and is now sold in more than 15 countries. 

As it arrives in the UK for the first time it is the third biggest premium confectionery brand in the region.

The range is made with high-quality ingredients sourced from around the world and the launch is being supported on Facebook and Instagram as well as through a range of in-store activities. 

The products follow the rest of Nestlé’s UK confectionery range in being free from artificial preservatives, colors and flavorings and are made with 100 percent certified sustainable cocoa as part of the Nestlé Cocoa Plan.

To contact our editorial team please email us at editorial@cnsmedia.com

Related Articles

Food Ingredients News

Greencore sells US operations to Hearthside in US$1bn plus deal

15 Oct 2018 --- Greencore Group plc has agreed to the sale of its entire US business, Greencore US, to an affiliate of Hearthside Food Solutions LLC for US$1,075 million on a cash and debt-free basis. Greencore says that following the deal, it expects to have a leading position in its core UK market, greater financial and strategic flexibility and potential for dynamic capital management. Hearthside believes the transaction marks a significant step in the further growth and development of its network.

Food Ingredients News

Nestlé co-founds the Global Coalition for Animal Welfare to advance standards

15 Oct 2018 --- Nestlé and six other food companies (Aramark, Compass Group, Elior Group, IKEA Food Services, Nestlé, Sodexo and Unilever), have joined forces through the Global Coalition for Animal Welfare (GCAW) to advance animal welfare standards throughout the global food supply chain.

Food Ingredients News

What’s in a name? Most consumers understand the difference between real milk and alternatives, says new survey

12 Oct 2018 --- A new survey exploring how consumers comprehend the difference between milk and non-dairy alternatives reveals that most people are actually not confused at all. The International Food Information Council (IFIC) Foundation shows a low level of consumer confusion over nomenclature and basic differences between the two. This comes at a time when the US Food and Drug Administration (FDA) is considering a proposal to provide greater clarity on the appropriate labeling of plant-based alternatives.

Food Ingredients News

Indian ventures: Alland & Robert and Sayaji collaborate on acacia gum production

12 Oct 2018 --- S.D.P.A., the holding company which owns French leader in natural gums Alland & Robert, is partnering with Indian-based company Sayaji Industries Limited (Sayaji) to form a joint venture. The main goal of this collaboration is to manufacture locally and supply spray dried acacia gum for the growing Indian market.

Food Ingredients News

Fattening up in weight management: Glanbia acquires SlimFast for US$350m

12 Oct 2018 --- Global nutrition group, Glanbia, is set to acquire SlimFast for US$350 million, from KSF Holdings LLP and HNS Intermediate Corporation who collectively own SlimFast and other brands. The company plans to operate SlimFast within its Performance Nutrition segment of the business which plays into global consumer trends focused on convenient formats and snacking, according to Glanbia. SlimFast is a well-established brand with high levels of awareness in the US, its largest market.

More Articles