Naturex Wins the Award for Most Innovative Ingredient at Vitafoods 2012

A leading panel of industry experts and scientists selected Utirose for its excellence in criteria such as technical advancement, scientific merit, benefits to manufacturers and breadth of application.

28 May 2012 --- During the NBT awards ceremony held in Geneva on Wednesday evening, Naturex was granted a prize in the category “Most Innovative Ingredient” for Utirose, a new active within its NAT life range.

A leading panel of industry experts and scientists selected Utirose for its excellence in criteria such as technical advancement, scientific merit, benefits to manufacturers and breadth of application.  Naturex was honoured to accept the award, during the ceremony held alongside Vitafoods.

Antoine Dauby, Group Marketing Director declared, “With Utirose, Naturex is committed to helping decrease the number of women suffering from Urinary Tract Infections (UTI). As a new ingredient within the NAT life range, it is backed by in depth technical documentation and marketing support such as specific branding and dedicated website.”

Benjamin Voiry, Business Manager – NAT life, added: “Extracted from hibiscus flower, Utirose helps to reduce the incidence of urinary tract infections among women who are particularly susceptible to reoccurring episodes. Thanks to its unique composition, Utirose is the natural solution to relieve women from daily pains.”