Naturex Introduces Stability to Carotenoid-Based Natural Colors
13 Jul 2015 --- Combining its expertise in natural antioxidants and natural pigments, Naturex has developed a new stable coloring system for yellow and orange drinks. The group is showcasing this unique technology in a craft soda during the annual IFT in Chicago.
The stability of β-carotene has been significantly improved by using a specific rosemary extract to prevent pigment degradation from light exposure. “Rosemary extracts are well known and largely used for their antioxidant properties,” explained Nathalie Pauleau, Business Manager at Naturex. “Our R&D team has developed a unique solution that combines antioxidants and natural β-carotene to offer an innovative highly stable color solution for beverage applications,” she added. Stability has been measured by accelerated ageing tests and shows significant results.
Visitors to the annual IFT in Chicago are invited to see this new color solution in action. “Our SPRINGlab application laboratory team has designed a craft soda colored with our new color solution. The application concept will appeal to both consumers looking for natural ingredients and formulators who want highly stable color over time,” said Pauleau. The beverage also contains celery juice and botanical ingredients associated with energy boosting properties. To bring extra freshness to the carbonated drink, Naturex has added UPtaia, a foam stabilizer extracted from quillaia. This ingredient is sustainably sourced and produced in Chile.
This innovation is a good ingredient solution to help Naturex gain positions in the natural color and natural antioxidant markets. The group has recently unveiled its strategic plan (BRIGHT2020) for the next 5 years in which it reaffirms its growth ambitions in these two markets. The company has confirmed its commitment to offer 100% natural solutions for the food and beverage industry.
