21 May 2020 --- As consumers move towards vegetarian and vegan choices, the need for a carmine alternative is more pressing, pushing ingredient suppliers to provide a solution for this problem. Just over a year ago Chr Hansen’s unveiled its commercialized vegetable variety – the Hansen sweet potato (Ipomoea batatas) – using traditional breeding methods to create the long-sought-after vibrant, natural red alternative to carmine and also a red 40 replacer. This is the raw material used to create vibrant alternatives to synthetic reds. FoodIngredientsFirst speaks with Tammi Geiger, Chr Hansen, Marketing Manager US, to see how the FruitMax line of red juices are now being used in meat analogs, plant-based alternatives, bakery, beverages and other applications.
