Naturade sells aloe vera brands to Lily of the Desert
The sale includes aloe vera gel concentrate drinks and Aloe Vera 80(R) brand topical products.
08/08/05 The United States, Naturade, Inc., a leading marketer of heart health and weight management products under the brand names Naturade Total Soy(R) and Diet Lean(TM), has reported the sale of its aloe vera-based products to Lily of the Desert in an all-cash transaction. The sale includes aloe vera gel concentrate drinks and Aloe Vera 80(R) brand topical products, two product lines sold primarily through health food stores and natural food supermarkets.
Effective November 2, 2004, all sales, order fulfillment and management responsibility for the Aloe Vera 80(R) line and the Naturade aloe vera gel drinks are being managed by the Lily of the Desert organization which can be contacted at 800-229-5459. Products involved in this transaction include Naturade's Stomach Formula, Joint Formula and Energy Formula gel concentrate drinks, plus the full array of Aloe Vera 80(R) topical products sold for hair care, facial care, skin care and body care.
Headquartered in Irvine, Calif., Naturade provides healthy solutions for weight loss consistent with its commitment - since 1926 - to improve the health and well being of consumers with innovative, natural products. Its premier brand, Naturade Total Soy(R), is a complete line of meal replacement products for weight loss and cholesterol reduction, which is sold at major supermarket and club, health food, drug and mass merchandise stores throughout the U.S. and Canada. Well known for over 50 years of leadership in soy protein, Naturade also markets a complete line of protein boosters for low carbohydrate dieters, a new line of safe, natural weight loss products under the Diet Lean(TM) brand and a line of SportPharma(R) sports nutrition products for fitness-active consumers. Naturade's other brands include Calcium Shake(TM), Naturade Total Soy Menopause Relief(TM) and Power Shake(R).
Lily of the Desert is the largest certified organic grower, processor and distributor of aloe vera juices, gels and topical skin products. For over 30 years, the Company has distributed its products in fine health food stores worldwide. Lily of the Desert Aloe Vera is the natural products industry category leader with a 50% total U.S. market share (based on Spins Data). The company's aloe vera farms and aloe vera laboratories are located in the fertile Rio Grande Valley. The Company's aloe vera farms are certified by the Texas Department of Agriculture.
