Nabisco introduces KidSense Fun Packs

29/03/05 Kraft's Nabisco brand is introducing KidSense Fun Packs -- exciting new snacks that offer the flavor and fun kids want, while providing sensible snack choices moms and dads can feel good about.

KidSense Fun Packs are three new varieties of Nabisco favorites -- Teddy Grahams Cubs (Cinnamon), Kraft Cheese Nips Sport Crisps and Smilin' Ritz Bits -- reformulated to address some of parents' concerns around fat, sugar and artificial ingredients, while still maintaining the taste kids love.  KidSense products meet Kraft's Sensible Snacking/Sensible Solution nutrition criteria for better-for-you cookies and crackers.

KidSense Fun Packs are packaged into single-serving pouches that provide a wholesome nutrition profile.  A serving of each variety is made with 3 grams of whole grain, provides a good source of calcium, contains no artificial flavors or sweeteners, no trans fatty acids, 3 grams of total fat (with low to no saturated fat) and contains 100 calories.  Each KidSense Fun Packs package also includes fun fitness tips that encourage kids to keep active.