28 Feb 2023 --- Sustainability factors are increasingly influencing the purchasing behavior of European consumers, according to a study published by crop nutrition company Yara International via IPSOS. Consumers are willing to pay more for greener products and want producers to provide better climate-related on-label packaging. The survey reports that 58% of Europeans consider climate impact important when buying food and beverage items. Similarly, 69% would choose a “climate-friendlier” food item versus a cheaper option.
