Monterey Gourmet Foods announces introduction of whole wheat pasta line
Generates a great deal of interest from both traditional supermarkets and warehouse club stores.
16/02/05 Monterey Gourmet Foods has announced the introduction of their new fresh whole wheat pasta line under its Monterey Pasta Company brand. According to Jim Williams, Monterey Gourmet Foods' President and CEO, the introduction of the new whole wheat line has generated a great deal of interest from both traditional supermarkets and warehouse club stores. Four whole wheat items are now shipping to retail supermarkets, including three ravioli, (Vegetable & Cheese, Tomato, Basil & Mozzarella, and Chicken & Sun Dried Tomato) as well as Classic Italian Cheese Tortellini. Two of the ravioli varieties (Vegetable & Cheese and Basil, Tomato & Mozzarella) are shipping to warehouse club stores.
Within the first six weeks of introduction, eleven retail chains representing over 2,500 stores, have committed to carry the whole wheat items. These include Safeway, Dominick's, Ralphs, Jewel, Raleys, Hannaford Bros., Wegmans, Albertsons, Heinens, and Giant Carlisle. Also, a major retail supermarket chain in the southeast just recently committed to adding all of the whole wheat items in their 800+ stores. Additional whole wheat products, such as fresh prepared entrees, are in the planning stages and the Company anticipates introducing these sometime this year.
