Japanese brewers turning to beer alternatives
Heavy taxes on beer and spirits are driving breweries to search for alternatives.
16/02/05 Japanese brewers are increasingly making money from beer-flavoured drinks rather than beer itself. Beer and spirits are heavily taxed in Japan, driving breweries to search for alternatives.
Japan's long economic downturn helped drive the trend, as drinkers looked for cheaper opportunities to drown their sorrows.
Now, according to Asahi Breweries, the market for so-called "beer-like" drinks is set to grow 84% this year.
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