Molson Coors Unveils £5.4m Carling British Cider Media Campaign

15 Jun 2015---Molson Coors is launching a £5.4m media campaign for Carling British Cider, including TV, outdoor and digital advertising.

Following a full brand redesign of the Carling British Cider range and introduction of additional mid pack can SKU’s, off-trade volume per trip has increased by 60%, the highest year-on-year (YoY) growth of all cider brands. The brand has also seen growth in its on-trade presence with 2,300 additional distribution points this year. Across both the on- and the off-trade, the Carling British Cider portfolio has recorded MAT growth of 71%.

Jim Shearer, brand director, Carling at Molson Coors UK comments: “We are committed to exciting drinkers in the mainstream cider category with the Carling British Cider range. When launching the brand we focused on developing a high quality liquid – with one of the highest juice contents in the industry – and have seen multiple award wins from both consumers and the wider industry.

“Through our investment in a new media campaign, we hope to engage and delight our loyal drinkers, create awareness with new audiences and drive incremental growth in the category.”