30 May 2013 --- “At Molson Coors, innovation starts with the consumer, and we have to update constantly. We are in a continuous dialogue with beer drinkers and what we hear is that they like to experiment; they want interesting choices to cover a variety of occasions,” said Peter Swinburn, president and chief executive officer of Molson Coors. “With over 300 years of brewing heritage, we have a unique track record of delivering brands that are loved by generation after generation.”
