Müller Beverage Co. Launches 51 Ice Sensations Freezy Fire

According to the Marketing Manager, Paula Vine's strategy for 51 Müller Ice is constantly renewing the line of flavors always introducing new products to the market. "The expectation is that the new flavor surprise consumers who may have opposite experiences (hot and cold) in a single drink" he says. 's drink, perfect to be consumed among friends and in the ballads, is an alternative to consumers soft drink, which also includes the flavors lemon, passion fruit, berries, kiwi and ballad, besides the Hot (pepper with mango) also the Sensations line.

Ice Line 51 is a successful brand extension 51, now one of best selling brands in the segment of ices and pioneer in the country based on sugarcane liquor, an innovation which was enthusiastically received by consumers across the country. Besides Cachaça 51 and 51 Ice, Cia Müller still produces 29 Caninha , aged cachaça Earth Brazilis the Mix 51, the Domus Cognac, 51 Gold and 51 Reserve.