11 Nov 2019 --- Vanilla still remains one of the most widely used flavors in the food industry. Dubbed the “queen of flavors” it's versatile and its uses are broad, allowing for surprising and innovative flavor combinations. This is according to Kevin Bangratz, Marketing Researcher at Prova, who tells FoodIngredientsFirst, “it’s a flavorist’s mission to find the right balance between different ingredients for a successful association blend.”