MillerCoors Adds Two New Styles To Redd’s Apple Ale Brand Family
05 Mar 2015 --- Starting now, the Redd’s family of brands is offering even more ways to pick different with the nationwide launch of two new flavor options: Redd’s Green Apple Ale and Redd’s Wicked Mango.
Redd’s Green Apple Ale is a brilliant, light-golden beer that serves up a dose of green apple flavor with an exceptional balance of crisp and tart. At five percent alcohol by volume, the beer boasts a clean, slightly dry, yet smooth finish that complements the fun and unexpected personality of the Redd’s Apple Ale brand.
Its mischievous cousin, Redd’s Wicked Mango, offers a rich, golden color and bold mango flavor rooted in crisp apple tones at eight percent alcohol by volume. The flavor of Redd’s Wicked Mango starts out strong but finishes smooth for easy drinkability and a refreshingly hard kick of taste.
“Last year, Redd’s Apple Ale and Redd’s Wicked Apple pushed boundaries by offering bold flavors and dialed up refreshment, to which our drinkers responded positively,” said David Kroll, MillerCoors vice president, marketing and insights. “The introduction of Redd’s Green Apple and Redd’s Wicked Mango flavors continues our commitment to innovation that exceeds our drinkers’ demands.”
Redd’s Green Apple is receiving marketing support across all channels, including the introduction of the character “Granny Smith,” a tart old lady with an unexpected sense of humor. Fans can find Granny Smith in TV spots, social and digital advertising and learn more about her at MeetGrannySmith.com. Redd’s Green Apple Ale will also receive holistic Spanish-language support.
In addition to a fully-integrated marketing campaign, Redd’s Wicked Mango is continuing its partnership with cultural collective group, AFROPUNK, to curate a four-city series of experiences that merge the multi-dimensional worlds of urban alternative music, art, food and technology. Beginning this spring, events in Atlanta, Chicago, Los Angeles and Washington, D.C., will bring together each city’s top musicians, artists, designers and tastemakers for an epic celebration of culture.
Redd’s Green Apple Ale is available in 6-pack bottles, 12-pack bottles and 16-ounce cans. Redd’s Wicked Mango is available in 24- and 16-ounce single cans, as well as in 12-packs of 10-ounce cans.
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