Microwavable grab-and-go: Re:Nourish introduces prepared soup fit-for-purpose packaging

02 Aug 2019 --- Re:Nourish has repackaged its line of prepared soups in custom-molded bottles from UK packaging specialist M&H Corby, a company under Berry Global. A unique feature of the soups’ packaging is that the “grab and go bottle” format allows the contents to be heated in a microwave. This enables consumers to quickly enjoy a tasty and nutritious snack whether at home, at work or on the move.

Re:Nourish soups are prepared using only fresh vegetables and plant-based ingredients. In addition, each one features a special ingredient with a particular health benefit. The four varieties currently available are Roasted Carrot and Ginger (Digest); Tomato, Basil and Passion Flower (Calm); Spicy Lentil, Red Pepper and Maca (Power and Love); and Kale, Spinach and Turmeric (Immunity).

Re:Nourish soups are prepared using only fresh vegetables and plant-based ingredients.Consumers are increasingly looking for organic, natural ingredients. The clean label trend continues to boom and natural flavors can increase a product’s clean label status. Innova Market Insights has reported a 13 percent CAGR in food & beverage launches with a clean label claim (Global, 2013-2017).

The distinctive rectangular-shaped bottle was conceived by Re:Nourish founder Nicci Clark and developed for manufacture by Design. Blow molded in transparent polypropylene, it creates a strong impression on-shelf with the soups clearly visible to emphasize their natural properties. The large decoration area features high-impact black and white labels to establish a powerful brand identity.

In addition, the 500ml bottle is strong but lightweight to ensure effective protection of the soups while providing safe and easy handling for the user. The packaging is also fully recyclable. Earlier this year, it was reported that lunch habits of British workers is generating 10.7 billion items of packaging waste every year – the equivalent of 276 items per person. This is according to a study by UK environmental sustainability charity Hubbub, who is urging consumers and restaurants to reconsider the daily lunch routine and establish reusable packaging schemes in the mold of the reusable coffee cup model.

“With these soups, we are breaking all the rules and reinventing them,” explains Nicci Clark. “We see soups as the new ‘juices’ in delivering a flavor-filled experience that is both delicious and healthy. As part of this, the right packaging was essential. M&H Corby has done a fantastic job in producing a quality bottle that projects strong brand messaging, maintains the freshness of our soups and provides the simplicity and ease of use that busy consumers demand.”

Edited by Benjamin Ferrer