Mengniu and Chr. Hansen join hands to promote probiotic bacteria in China
Probiotics have been going from strength to strength throughout the world in the last years, and China looks likely to be the next nation to experience significant growth.
09/12/05 The unveiling of new research results and the future for probiotic bacteria in China. These are just a few of the items on the menu when Mengniu Dairy, China's number one liquid milk producer, further strengthens the already close ties with Chr. Hansen, the world leader in dairy cultures.
"On December 20th and 21st, our two companies will act as joint hosts at an international workshop on healthy probiotic bacteria in Beijing. We expect some 120 visitors, including Chinese and overseas scientific experts, business partners, and representatives from the press," explains Mark Johnston, Chr. Hansen's Regional Industry Manager for dairy.
Earlier this year, Chr. Hansen and Mengniu formed a strategic alliance with the purpose of promoting probiotic bacteria to the Chinese people. As part of the agreement, Chr. Hansen will help train Mengniu's R&D and production staff, distributors, and sales force, and advise on marketing strategy and positioning for probiotics on the Chinese market.
Chr. Hansen in turn is recognized as the preferred supplier to Mengniu, which further underlines the dairy giant's position as primo inter pares among Chr. Hansen's business partners in China.
Probiotics have been going from strength to strength throughout the world in the last years, and China looks likely to be the next nation to experience significant growth. Dairy consumption in China is growing at an average rate of more than 20 percent, and Mengniu plays an important part in this development. The Inner Mongolia based company has achieved growth rates of 100 percent each year since established in 1999.
