Maxim Launches Product with PeptoPro for Improved Performance

Containing 40.8 g carbohydrates, 9 vitamins, 3 minerals and 6 g of PeptoPro per serving, Energy + Restitution is a leading product in the new generation of sports nutrition.

26/06/08 Signaling a new generation in sports nutrition, Maxim recently announced the launch of Energy + Restitution, a powdered drink to optimise fluid balance during exercise. Containing the right mix of carbohydrates and minerals, Energy + Restitution also incorporates the award-winning peptide PeptoPro from DSM Food Specialties, to actively promote improved endurance, performance and restitution. 

Kelly Hendriks, sports nutritionist, Maxim said, “We wanted to create a sports drink which worked on a number of levels to improve overall sports performance. The result is Energy + Restitution – a highly effective hypotonic drink which not only delivers fast hydration but also works to reduce muscle fatigue thanks to the inclusion of PeptoPro. As a highly soluble protein hydrolysate, PeptoPro ensure the body’s muscles receive the protein they need quickly and effectively and so helps to actively reduce muscle damage. With its proven properties, quick absorption and neutral taste, PeptoPro delivers the benefits we were looking for. We have received some very positive feedback from athletes already and believe that Energy + Restitution will continue to be well-received by consumers.”

Available in a great tasting orange flavour, Energy + Restitution is sold in 400g tins. Containing 40.8 g carbohydrates, 9 vitamins, 3 minerals and 6 g of PeptoPro per serving, Energy + Restitution is a leading product in the new generation of sports nutrition. For optimum fluid and energy balance, consumers are advised to drink 200ml every 15-20 minutes. It is currently available in many countries throughout Europe including the UK, Sweden, Norway, Denmark, Finland, The Netherlands, Belgium, Germany, France, Austria, Switzerland, Spain, Portugal, Poland, Slovenia, Malta and Baltic region. It is also sold in Canada.

Commenting on the launch, Wouter Nieboer, sales manager PeptoPro, said: “This is an exciting new partnership for PeptoPro and highlights our growing presence in the sports nutrition market. We look forward to building a strong relationship with the Maxim brand.”

PeptoPro is a peptide based on natural milk protein. Due to its small chains of di- and tri-peptides, it can be fully and rapidly absorbed by the body without adversely affecting the digestive system. Its amino acids are therefore made available to the muscles considerably faster than if conventional sources of protein are consumed.