Martin Dawe Designs Tims Dairy Yoghurt pots

The yoghurt pots have been given a kraft paper effect, which has been printed on to the white card sleeve around the clear plastic pots.

09/04/09 Martin Dawe Brand Design has created the packaging for Tims Dairy's range of 12 yoghurts, for the company's first major launch into the retail sector.

The yoghurt pots have been given a kraft paper effect, which has been printed on to the white card sleeve around the clear plastic pots.

Martin Brewer, project manager at Slough-based Martin Dawe, said: "We wanted to keep the home-made, family-run feel. Tims is still a family-owned dairy. So we went for a rustic look with a hand script, as if someone has just written the label before it was delivered."

The yoghurts will be stocked in Harrods and Selfridges at the end of the month, as well as a number of supermarket stores and farm shops.

If the yoghurts are successful, Tims Dairy hopes to be able to launch other products later in the year.

The pots were produced by Greiner Packaging and the lids by Constantia Packaging.