ProSweets Horizontal Banner December 2025
Home
Martek signs DHA license and...

Martek signs DHA license and supply agreement with Kellogg's

08 Feb 2005
Image

Under the agreement, Kellogg's will develop foods containing Martek DHA and must purchase almost all of its DHA needs from Martek for products in the United States and other designated territories.

arrow
08/02/05 Martek Biosciences Corporation has entered into a 15 year, non-exclusive docosahexaenoic acid (DHA) license and supply agreement with Kellogg's. Under this agreement, Kellogg's will develop foods containing Martek DHA and must purchase, subject to certain exceptions, almost all of its DHA needs from Martek for products in the United States and other designated territories. There are no minimum purchase requirements or other financial commitments to Martek. In products containing Martek DHA, the food company must display the Martek DHA logo on all product packages, print advertisements and certain other promotional materials.Beth Parker at Martek revealed that Kellogg's will be the first major company to fortify with DHA, although she declined to comment on further details of the agreement to FoodIngredientsFirst. While subject to final product selection, food formulation, and consumer Kellogg's intends for the initial product launch to take place in mid-2006. The launch of a DHA fortified product line will help grow consumer awareness of Martek DHA. Due to competitive concerns, the food company prefers not to disclose its name unless there is a commercial introduction of the new line of products containing Martek DHA. DHA is a long chain omega-3 fatty acid that supports brain, eye and cardiovascular health throughout life. Numerous scientific studies demonstrate that people of all ages, from infants to adults, may benefit from an adequate supply of DHA in the diet. The American Heart Association has recommended consuming omega-3 fatty acids, including DHA, for good cardiovascular health. The updated USDA and USDHHS Dietary Guidelines released this January also recognize the role of omega-3 fatty acids, including DHA, in cardiovascular health. Yet, despite its importance, natural food sources of DHA are limited primarily to fatty fish and organ meat causing Americans to have among the lowest dietary intake of DHA in the world.

All content and features on this website are copyrighted with all rights reserved. The full details can be found in our privacy statement
Subscribe to our newsletters
PlatformsFood Ingredients FirstNutrition InsightPackaging InsightsPersonal Care InsightsThe World of Food Ingredients
About usContact usAdvertisingPrivacy statementSitemapArchive
Follow us
linkedinrss_headergoogle_news
Image