Orion Food Systems to be renamed as Hot Stuff Foods™
The name change makes sense on a number of levels including the ability to fully leverage both the stronger consumer recognition of its flagship brand and the scale of the company.
08/02/05 Orion Food Systems, the parent company of over 1100 Hot Stuff Pizza®, Hot Stuff Food Xpress™ and Hot Stuff Food on the Go™ locations is officially changing its corporate name to Hot Stuff Foods™.
Company President and CEO Des Hague says the name change makes sense on a number of levels including the ability to fully leverage both the stronger consumer recognition of its flagship brand and the scale of the company (Orion is the largest fully integrated pizza franchisor in the country). This move will also continue to accelerate the growth of the Hot Stuff® brand, which has been one of the fastest growing QSR concepts in non-traditional channels for the past two decades.
Hot Stuff Foods™ franchises and/or licenses its branded food concepts in over 1600 locations throughout the US, Canada, Europe and Asia. In addition to Hot Stuff Pizza®, Hot Stuff Food On the Go™ and Hot Stuff Food Xpress™, Hot Stuff Foods™ offers a number of individual and bundled brands in various categories including Smash Hit Subs®, Summit Subs®, C-Street Bakery™, Mean Gene’s Burgers®, Mean Gene’s Pizza™, Stone Willy’s Pizza®, Moose Bros.® Pizza, Eddie Pepper’s®, Asian Creations®, Chix Chicken®, Nap Hendrix’s Southern Grill™ and Caffé Origins™ Coffee.
http://www.emediawire.com/releases/2005/2/emw205785.htm
