Martek Announces WhiteWave Foods' Launch of Rachel's Wickedly Delicious Yogurt with life'sDHA
Each 6 oz. yogurt product will include Martek's proprietary vegetarian form of DHA omega-3, a fatty acid important for brain, eye, and nervous system development and maintenance throughout life.
04/06/07 DHA omega-3 innovator Martek Biosciences announced that WhiteWave Foods, a subsidiary of Dean Foods, has introduced, under the Rachel's brand, Rachel's Wickedly Delicious Yogurt, featuring Martek's life'sDHA. The new yogurt will be available in two different lines, Essence and Exotic, offering a total of 10 flavors. Each 6 oz. yogurt product will include Martek's proprietary vegetarian form of DHA omega-3, a fatty acid important for brain, eye, and nervous system development and maintenance throughout life.
Starting June 1, all varieties of Rachel's Wickedly Delicious Yogurt will be available nationwide in natural foods stores.
"We are pleased to be working on this launch in connection with our multi-year arrangement with Dean Foods," said Steve Dubin, Martek's CEO. "WhiteWave Foods is now providing consumers with the opportunity to get life'sDHA in a range of healthy, convenient products."
DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye function, and there are studies currently underway to investigate its role in decreasing the prevalence of certain neurological disorders. Yet despite its importance, Americans have among the lowest dietary intakes of DHA omega-3 in the world.
