Makeover of Staropolanka’s Label

A new simple and more distinctive logo, simplified graphic design and additional motifs made the label both more dynamic and clear.

27/10/08 Staropolanka, a popular mineral water brand, has changed its packaging and is currently launching mineral water, spring water and flavoured drinks with new labels.

A new simple and more distinctive logo, simplified graphic design and additional motifs made the label both more dynamic and clear. The applied colours accentuate the naturalness of the product. The new design also continues to convey the message of high quality. The origin of the water and its beneficial influence on health and fitness, communicated by the design has been emphasized.

The labels of the flavoured drink line (lemon, strawberry and apple) also feature elements that convey the refreshing qualities of the products.

The implemented changes increase the attractiveness of the brand and make the packaging stand out on the shelf. The freshened-up and consistent image of Staropolanka meets current requirements of the market.