Magners with Irish Whiskey Launched to the Off Trade

29 Jan 2015 --- Magners, the iconic Irish cider, has announced the launch of Magners with Irish Whiskey (ABV 5.5%), the innovative new spirit cider, or ‘spider’, that combines premium apple cider with a hint of smooth Irish whiskey, to the UK off trade.

Containing 25ml of real Irish whiskey in each 500ml bottle, Magners with Irish Whiskey is available in Asda across the country from the 5th February and is set to challenge the current offerings in the UK spider category.

Consumer demand for innovation in the cider category is high, with the proposition of combining spirits and cider becoming increasingly popular since the introduction of ‘spiders’ to the UK off trade a number of years ago.

Ed Shoebridge, head of customer marketing at C&C Group, said: “Magners has been at the forefront of cider innovations since it revolutionised the cider category in the nineties with its over-ice serve, and today we are introducing another game changer, Magners with Irish Whiskey.

“Consumers’ appetite for new flavours in cider keeps growing and we believe our new Magners with Irish Whiskey will offer a unique flavour both for Whiskey lovers and cider lovers looking for something new.”