LycoRed Makes Key Marketing Appointments

Ilan Ron comes to LycoRed following seven years with Unilever Israel as VP Sales and Customer Development Director, and CEO of Beigel & Beigel Unilever Israel.

Oct 3 2011 --- LycoRed, Israel, has appointed Ilan Ron as VP Global Marketing & Sales for its international and domestic markets. LycoRed is also pleased to announce that Doug Lynch has joined the LycoRed Corp. as VP Business Development and New Product Marketing for the Eastern USA market.

Ron brings to LycoRed extensive experience and knowledge in developing and executing strategies and marketing plans. He is highly skilled in optimizing diverse organizational structures and business processes while delivering sustainable bottom-line results. Ron comes to LycoRed following seven years with Unilever Israel as VP Sales and Customer Development Director, and CEO of Beigel & Beigel Unilever Israel where he successfully brought significant sales growth and business development to the company. Prior to those experiences, Ron held leading positions at such international companies as Sodexho Catering, El-Chef Airline Catering and Sbarro Israel. Ron holds an MBA in Marketing of Services from The George Washington University - School of Business, Washington, DC, USA.

“Ron’s capabilities and remarkable experience will help us lead LycoRed to new horizons not just in the dietary supplements industry but, most importantly, in the food and beverage industries,” says Morris Zelkha, President and CEO of LycoRed Ltd.
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“I’m very proud and excited to be a part of the LycoRed group,” notes Ron. “I intend to lead LycoRed to the next level via high-impact growth engines, such as our natural colors line, flavor-enhancement ingredients and natural ingredients. What helps is that these ingredient systems and the other LycoRed products, such as like Lyc-O-Mato natural lycopene, are backed up by extensive research. LycoRed will follow new trends and offer innovative natural ingredients to the market.”

Doug Lynch brings to LycoRed nearly two decades of sales, marketing and business development experience in nutraceuticals, cosmeceuticals and functional foods. He has a strong background in global regulatory and quality systems, Intellectual Property portfolio management skills, and finished-product development. Prior to joining LycoRed, Lynch led global sales, marketing and business development for the B2B ingredient division for Cott Beverages. Lynch also has directed sales and marketing of the natural product development company Unigen, Lacey, WA, USA, as Global VP of Sales and Marketing and was Director of Sales and Marketing at Naturally Scientific Inc., West Caldwell, NJ, USA He has a Bachelor’s of Science Degree in Biology from Virginia Commonwealth University and a Master’s Degree in Management from Troy University.

“In addition to leading LycoRed Corporation’s Eastern USA sales team, Doug will oversee LycoRed’s penetration into new market sectors,” adds Zelkha.

LycoRed is a science-based company with regional facilities in the U.S., Europe and Israel. It supplies natural carotenoids and a wide range of other nutritional and coloring ingredients to the dietary supplement, functional food & beverage and nutricosmetic industries worldwide.