Lonza Introduces New Branding

Understanding the needs of our customers, Lonza business units will no longer communicate singly with its diverse customer base, but instead present a coordinated and unified approach, demonstrating all that Lonza can offer them, now and in the future.

3/2/2011 --- Lonza has introduced a new and modern corporate identity to better reflect all that Lonza does today. As a result of this re-branding initiative, we will focus our external communication on the seven major markets the company serves: BioResearch, Pharma&Biotech, Nutrition, MicrobialControl, Agriculture, MaterialsScience and PersonalCare.

Understanding the needs of our customers, Lonza business units will no longer communicate singly with its diverse customer base, but instead present a coordinated and unified approach, demonstrating all that Lonza can offer them, now and in the future.

A new Corporate Brochure, which combines all that Lonza has to offer into one consolidated piece, is now available. The piece provides an overview of Lonza’s offerings to the seven major markets we serve as well as a glimpse of our new visual approach. The brochure can be viewed and downloaded on lonza.com:
http://www.lonza.com/group/en/company/about/our_markets.html

Other external materials, including the website, are being recreated and redesigned to enhance communications between Lonza and its customers.