09 Apr 2020 --- The growing financial burden being carried by the European fresh fruit and vegetable sector is being flagged by representatives of the farming sector working to sustain productivity amid the COVID-19 pandemic. The EU’s fresh produce association, Freshfel, is the latest industry body in a string of agri-food organizations calling out to central government for aid. Freshfel Europe is urging new support measures to secure the supply of fresh produce to consumers over the coming summer months and further into the latter half of 2020.