Lipid Nutrition Introduce Powerful Tocotrienol Antioxidant

VitaTrin helps to maintain a healthy balance for a healthy body and gives consumers the assurance that they’re taking truly effective steps to protect and maximize their overall wellbeing.

30/04/09 Lipid Nutrition, a global leader in lipid-based health ingredients will introduce a new powerful antioxidant ingredient, VitaTrin, at the Vitafoods 2009 in Geneva. VitaTrin is a palm-based tocotrienol, which belongs to the Vitamin E family. Tocotrienols are powerful antioxidants capable of neutralizing free radicals, which cause tissue and cellular damage.

“VitaTrin provides an exceptional opportunity for customers” mentions John Kurstjens, Global Group Manager Marketing for Lipid Nutrition B.V., “Increased product launches with antioxidant claims and high consumer awareness on the potential health benefits of antioxidant, make VitaTrin attractive to the industry. There is a growing understanding of the relationship between lifestyle and quality of life. The emphasis on age-related conditions by consumers is shifting away from just treatment and towards prevention. Individuals interested in enhancing their antioxidant status should take products enhanced with VitaTrin.”

Companies and consumers who are conscientious about health and wellbeing also tend to be concerned about sustainability. Lipid Nutrition and her parent company IOI Group Loders Croklaan are very committed to having a sustainable production process of palm oil from which VitaTrin is derived. Processing and analysis are conducted within Lipid’s own palm oil plants – the largest, most state-of-the-art refinery facilities of their kind in Europe. Storage and shipping also take place under optimally hygienic conditions.

Having a full supply chain in-house, from palm tree to the customer, makes it possible for Lipid Nutrition to guaranty the best quality of the ingredient.

This development follows Lipid Nutrition’s 2008 launch of its PinnoThin Powder ingredient for appetite suppression and satiety. Being one of the leading companies when it comes down to healthy functional ingredients for the dietary supplement and food industry, Lipid Nutrition has its pipelines filled up with breakthrough ingredients – keeping its primary health focus on three distinct areas weight management, heart health and infant nutrition.

The active ingredients in VitaTrin are tocotrienols, which are part of the vitamin E family. Vitamin E is comprised of eight compounds, which fall into two groups that vary slightly in chemical structure. Four of these compounds are classified as tocopherols and others as tocotrienols. Recent research indicated that tocotrienols are actually a much more potent antioxidant in biological setting, due to its unsaturated side chain. A daily supplement of VitaTrin is well absorbed by the body and helps to prevent the free radical damage. VitaTrin helps to maintain a healthy balance for a healthy body and gives consumers the assurance that they’re taking truly effective steps to protect and maximize their overall wellbeing. VitaTrin is 100% non-GMO, vegetarian and kosher certified.