Linpac Packaging Partners Addmaster to Develop Antimicrobial Packaging Technology

As market leaders in their respective fields, Linpac Packaging and Addmaster are working in partnership to create a technically-advanced range of tray and lidding film solutions which incorporate Biomaster additives.

31 Aug 2012 --- Europe’s leading multi-material packaging manufacturer, Linpac Packaging, has teamed up with Addmaster to develop a range of trays and films with built-in antimicrobial technology to reduce bacteria growth on the outer packaging of fresh meat.

Contamination from harmful bacteria such as Salmonella, E.coli and Campylobacter – the most common cause of food poisoning in the UK - is an increasing concern for the entire supply chain and preventing cross-contamination during preparation, processing, packing and distribution is seen as a key strategy in reducing the risk to consumers.

Addmaster is the leading supplier of performance additives to industry. Its Biomaster antimicrobial technology is a silver-based additive that can be added into any plastic, paper, textile, paint or coating product. Treated products have been proven to reduce the growth of Campylobacter on their surface by up to 99.99%.

As market leaders in their respective fields, Linpac Packaging and Addmaster are working in partnership to create a technically-advanced range of tray and lidding film solutions which incorporate Biomaster additives.

Alan Davey, Director of Innovation at Linpac Packaging, said: “While the correct handling and preparation of food by consumers at home prevents contamination, our work with Addmaster is addressing concerns raised by our customers and is helping them to reduce the chances of bacterial growth on the outer packaging of fresh meat products in the stages between farm and fork.

“Linpac Packaging is committed to helping its customers deliver safer food products by bringing together innovation and technology to develop high quality packaging solutions.”

Paul Morris, Managing Director at Addmaster, said the aim was to create a range of packaging which is safe, effective and at minimal cost to LINPAC’s customers.

“The additives are cost-effective and crucially do not affect product functionality or the food’s organoleptic properties like taste and smell,” he added.