Lifestyle Beverages, Inc. and Imperial Beverage to Extend Trimwater Distribution in Michigan

22/06/07 Lifestyle Beverages, Inc. partnered with Imperial Beverage to expand TrimWater's North American distribution network to Michigan. Imperial Beverage will deliver TrimWater to supermarkets, convenience stores and health food stores in Southwest Michigan counties including Allegan, Barry, Berrien, Branch, Cass, Kalamazoo, St. Joseph and Van Buren. Imperial Beverage will distribute TrimWater along side a variety of alcoholic and non-alcoholic beverages including Jones Soda, Labatts, Coors, Faygo, and Arcadia Brewing Company.

"Imperial Beverage Company supplies Southwest Michigan with a diversified selection of quality beverage brands," said David Sackler, founder and CEO of Lifestyle Beverages. "As we continue to expand our distribution across the U.S., we feel that Imperial Beverage will help strengthen our brand and provide Michigan residents a healthier alternative to the sugar and calorie rich beverages that saturate the marketplace."

TrimWater, nutritionally enhanced water, provides consumers with a thirst quenching product that tastes great and contains no excess calories, sugars, additives or preservatives. TrimWater contains a fraction of sugar and calories in comparison to other nutritionally enhanced, flavored water beverages and has less caffeine per serving than leading sodas and less sugar than most juices. TrimWater is specially formulated with natural ingredients, providing consumers a healthier choice.

"During the summer season consumers will be looking for a beverage to quench their thirst and complement their active lifestyle," said Joe Cekola of Imperial Beverage Company. "TrimWater is the ideal summer beverage. We are excited to distribute TrimWater's low-calorie and low-sugar alternative, offering consumers the best beverage to complement their summer activities.