LFH Design: Super Premium Kininvie Whisky Brand Launches
LFH Design is proud to present the design for Kininvie, a 23-year old single malt from William Grant & Son which is the first generally available bottling from the craft-based distillery which was opened 23 years ago, in 1990. Kininvie has been produced to satisfy a growing demand in Taiwan, the world’s second largest market for malt whiskies with the largest per capita consumption. It will retail for NTD 4,500 (circa £97) per 35cl bottle.
16 Dec 2013 --- LFH is briefed to create a design that speaks to the buyer about the quality of the whisky. Chrissy Levett, LFH’s Creative Director says: “We have taken a detailed look at what motivates dedicated whisky drinkers in Taiwan and created the Kininvie brand and packaging using that understanding. The design is pared back and includes tasting notes to give it a ‘high quality’ and ‘craft’ feel. The whole look puts the emphasis on the whisky in a way that satisfies the most demanding whisky drinker”.
The design emphasises ‘VI’ in the Kininvie logo in a way that features the importance of the number ‘six’ to the brand – six is the number of stills originally at the distillery – four spirit stills and two wash stills – which produce a distinctive ‘floral’ style of spirit that is the hallmark of Kininvie Single Malt.
Kevin Abrook, Global Marketing Manager, Innovation at William Grant & Sons says: “Kininvie is a super-premium brand with a ‘less-is-more’ approach that will appeal to whisky enthusiasts who seek out rare and unusual whiskies. We waited 23 years before releasing Kininvie single malt because, as a family-owned company, we have the patience and the time to wait until the liquid was showing at its best. We believe this whisky is perfect now because it displays all the rich and complex flavours we strive for. Of course, it will improve with more time but Kininvie Single Malt 23-year old is drinking really well now – it was time to share it with the world!”
