Leading Greek Meat Processor Ifantis Creates Highly Attractive Range Thanks to Printed Darfresh Pac

The well-known Darfresh vacuum skin pack by Sealed Air has long been associated with high perceived value in food retailing. This packaging ensures enhanced merchandising appeal.

19 Nov 2009 --- Headquartered in Athens, IFANTIS SA is the leading Greek meat processor. Its main products include smoked and processed meats, in both slices and portions – salami, sausages, turkey and hams. The group includes a number of food companies active in five main businesses, with frozen foods, bakery, fresh pasta and cheese in addition to the leading processed meat business.

From its foundation, Ifantis has invested in new technologies in an effort to best fulfill consumer demands. Focusing with a mission on product quality and excellence, Ifantis has become one of the leading companies in its sector. The concept “Choosing Ifantis, You Choose Quality” underlines their solid tradition of supplying products of highest quality to satisfy even the most demanding consumer.

SEEKING UNIQUE DIFFERENTIATION

Ifantis follows a commercial and marketing strategy based on differentiation and innovation. This brought them to select the original Darfresh vacuum skin packaging by Sealed Air Cryovac back in the 1990’s to pack Case-Ready processed meats for retail. Today the modern trend toward highly impactful and visually attractive packaging has led them to upgrade to the latest printed Darfresh webs.

This decision was made with the “customer care approach” in mind – always the top prioritiy for Ifantis. Having experienced for over a decade the numerous benefits of the Darfresh concept, they wanted to fully exploit the competitive advantages of modern and attractive printing. The need was clearly felt for an innovative, attractive, fresh looking modern pack. Thanks to the eye-catching impact of printed Darfresh, a simple, minimal design was chosen to reinforce the branding and enhance the overall appeal

HIGHLY ATTRACTIVE PACKAGING

In January 2009, Sealed Air provided Ifantis with the full Darfresh system comprising printed material – printed Darfresh TP055 top and white Darfresh RSW03X00 bottom– along with a Darfresh dedicated machine R272, a labeller and thermal printer. The system was fully supported by a portfolio of professional services. This included application training, design development (with different sketch proposals), along with printing and equipment installation (integration with labeller and thermal printer). Brainstorming and sales assistance from Sealed Air since the very early stages of the project were essential in bringing the printed Darfresh project to fruition.

The well-known Darfresh vacuum skin pack by Sealed Air has long been associated with high perceived value in food retailing. This packaging ensures enhanced merchandising appeal. It emphasizes the premium quality of the product by best showcasing it at retail, making it stand out from competition. The pack leaves no doubt to consumers that its content is more sophisticated than that of other products, thus justifying a higher price.

GREAT SUCCESS WITH RETAILERS AND CONSUMERS

The new Ifantis range is available at all leading retailers in Greece. Retailers have reaped a number of benefits afforded by the new packaging – mainly innovation and convenience: the unique product appearance – fresh and visually appealing, creating marked differentiation from the conservative packs of the past, vertical display, oustanding communications, merchandising and promotional opportunities, as well as savings on logistical costs. Convenience is also enhanced thanks to long shelf-life, ease of handling, opening and using.

Consumers have also shown great enthusiasm for the new pack. The appealing second skin effect, convenience of easy opening, freshness, long shelf life (between 16 days up to 8 weeks depending on the food application) and safety are all regarded as extremely positive. Ifantis ran a national consumer survey during the second half of 2008. It came out that consumers wanted an appealing package (“consumers buy with their eyes”), one that distinguished itself from others and was easy to remember and identify on the shelves. Clearly the printed Darfresh pack ticks all the boxes.