Layn rolls out new sweetener platforms in Mexico

21 Sep 2018 --- Layn Corp. is rolling out its advanced sweetener and flavor systems in Mexico at the FoodTech Summit & Expo taking place in Mexico City September 26-27. The company is introducing its Lovia sweetener platform and showcasing Monk Fruit by Layn.

The news comes in the same week in which Layn Natural Ingredients entered into a strategic agreement with Firmenich, capitalizing on its leadership in the plant-based, high-potency sweetener industry. The deal significantly increases Layn’s distribution reach and provides access to some of the best formulation expertise globally to develop Layn’s extensive sweetener portfolio further. You can read more on this here. 

Founded in 1995, Layn Corp. has innovated in the natural high-intensity sweetener industry and been advancing its innovative ingredients for over two decades. 

“Our customers in Mexico are looking for sugar reduction solutions as the country continues to make efforts to reduce obesity and improve the health of the population,” says Mary Joe Fernandez, Vice President of Sales at Layn. “It is an ideal time to launch the Lovia sweetener platform in the region as it leverages Layn’s sweetener expertise to deliver custom solutions tailored to specific applications and formulations.” 

Layn has deep expertise in breeding, extracting and purifying steviol glycosides and mogrosides. It provides leading solutions that meet demands for taste preferences, application requirements and regional regulatory requirements. 

The Layn Lovia platform brings together mogroside compounds with exotic steviol glycosides to provide a sugar-like sweetness that can be used for deep sugar reduction in various applications. At the FoodTech Summit, Layn will showcase Lovia Dairy in zero sugar smoothies and pudding with 75 percent sugar reduction. It will also present Lovia Bakery in zero sugar cookies and vegan bars with 50 percent sugar reduction. 

Layn is the world’s largest producer of monk fruit extract and juice concentrate, both offered under the Monk Fruit by Layn name. This line leverages the company’s expertise in agricultural practices, extraction methods and formulating with mogrosides. Monk Fruit Juice Concentrate is a newer option not offered by many suppliers in the industry but with its own set of very unique benefits and attributes. At FoodTech Summit, Layn is set to showcase its Monk Fruit Juice Concentrate in a zero sugar, refreshing beverage. 

Layn has been working with monk fruit for over a year and according to the company, things are moving well. Speaking to FoodIngredientsFirst in a previous interview, Luca Pennestri says that monk fruit is moving closer to its European debut. “We are hoping to give good news to the industry within the year. The feedback we've had so far is positive, in the US and China, it has already been certified. We do see potential in different industries, such as beverages, it has a good taste profile and sweetening power. We can also apply in ice cream and bakery.” You can view the video interview with Pennestri here. 

FoodIngredientsFirst has reached out to Layn Corp. for further details.