LANXESS Deutschland Realignment of Sales and Technical Support for Velcorin and Velcorin DT
BIS E.M.S GmbH of Cloppenburg, Germany, will continue to focus on the production, service and further development of the Velcorin DT dosing units in close cooperation with LANXESS.
Oct 8 2010 --- LANXESS Deutschland GmbH and DrinkStar GmbH, Rosenheim, Germany, have signed an agreement to restructure their successful cooperation on Velcorin. At the same time, they have extended the agreement by several years. As of January 1, 2011, DrinkStar will take over sales and technical support for Velcorin customers throughout the Germany, Austria, Switzerland, Scandinavia and Eastern Europe region.
Excluded from this agreement are multinational groups that operate in more than one sales region. From January 1, 2011, LANXESS will look after these customers direct. Under this arrangement, DrinkStar will provide the technical service for Velcorin product technology on behalf of LANXESS.
BIS E.M.S GmbH of Cloppenburg, Germany, will continue to focus on the production, service and further development of the Velcorin DT dosing units in close cooperation with LANXESS. The two partners have signed an agreement to this effect covering several years.
The LANXESS-Material Protection Products (MPP) business unit produces Velcorin at its German sites in Dormagen and Uerdingen. Velcorin provides effective protection against harmful microorganisms in non-alcoholic beverages and wine without affecting the taste, odor or color of the drink. Velcorin is added to the beverage during production. It performs its antimicrobial function straight away and then degrades completely into tiny amounts of methanol and carbon dioxide, which are natural components of fruit juices and fruit-juice-based beverages. When it reaches the consumer, the stabilizer is no longer present in the drink. The U.S. Food and Drug Administration (FDA) and the World Health Organization's Joint Expert Committee for Food Additives (JECFA) have both documented the positive effect of dimethyl dicarbonate in the stabilization of beverages.
DrinkStar GmbH is a trading company specialized in the sale of licenses for non-alcoholic beverages under the brand names deit, Frucade, TriTop and Gröbi and the cold sterilization agent Velcorin. DrinkStar is a fully owned subsidiary of Symrise GmbH & Co KG, Holzminden, Germany. Symrise is a global supplier of fragrances and flavorings as well as cosmetic ingredients for the perfume, cosmetics and food industries. With sales of EUR 1.36 billion in 2009, the stock market-listed company is among the top four on the global fragrances and flavorings market. The company is represented in more than 35 countries in Europe, Asia, the United States and South America.
BIS E.M.S. GmbH is a multidisciplinary company working in the field of plant engineering and maintenance. Its services portfolio ranges from consulting, development, planning, installation and assembly to plant maintenance and operation. BIS E.M.S. GmbH is a wholly owned subsidiary of Bilfinger Berger Industrial Services (BIS) Group. BIS provides industry services focusing on the process industry and energy management. Its services cover the entire lifecycle of industrial facilities, and extend from customized engineering, pipeline construction and plant assembly projects to integrated maintenance and service packages. The current BIS Group generated total revenues of EUR 2.2 billion in 2009. The company has been part of the Bilfinger Berger Multi Service Group since 2002 and is represented by a number of operating companies throughout Europe and in North America.
