Landmark Wholesale Launches Amber Strong Cider

05 Mar 2014 --- Landmark Wholesale has announced the launch of Amber Strong, a great-tasting every day cider offering excellent margins for retailers and a fantastic price for customers.

Spotting a gap in the market for a value 5% dry apple cider, Amber Strong is comparable to other wholesale and supermarket offerings but up to 50% cheaper than the leading brands.

Perfect for the lead up to the summer months, Amber Strong offers a fantastic POR of up to 30%. With its eye-catching contemporary design, it also offers exceptional value to customers looking for a lower-priced alternative to the leading brands but who don’t want to compromise on quality.

Landmark Wholesale senior trading controller Jon Burton said: “We fully expect Amber Strong to become one of our most popular products. Not only does it offer a great taste at a really competitive price, but it provides retailers with something extra to offer their customers.

“As we approach the summer months, a traditional boom time for cider sales, we anticipate to see Amber Strong flying off the shelves.”

Pricemarked at £2.99 for 4x440ml cans, Amber Strong will be supported by price promotion in depots in March, and will be available in Landmark depots in England, Wales and Scotland.