Landmark Wholesale Adds 500ml Orange Drink

"The new Lifestyle Orange 500ml drink is ideal as it is a healthy alternative to carbonates and the way it is packaged means it is convenient and portable, perfect for family outings and pack lunches."

22/11/08 Landmark Wholesale has added to its Lifestyle own brand portfolio by introducing a new 500ml Orange juice drink in PET bottles in response to the shift in consumer buying habits towards healthier options.

Lifestyle Orange is available in-depot at an RRP of 75p. It is packed in a single-serve re-sealable pack and has no added sugar or preservatives. Landmark Wholesale are launching this juice to fill the gap for consumers looking for a lunchtime snack with a healthy drink.

Jon Burton, Senior Trading Controller for Landmark Wholesale explained: "At Landmark we are constantly evaluating our portfolio and looking to introduce products that will fit with what the consumer needs.

"We have worked closely with our favoured own brand supplier to produce our own label range fresh Orange juice that is packaged well for an increased impact on the shelf, but also live up to the consumers' expectations with a quality taste.

"It is competitively priced which will offer our independent retailers real value for money and consumer confidence.

"The new Lifestyle Orange 500ml drink is ideal as it is a healthy alternative to carbonates and the way it is packaged means it is convenient and portable, perfect for family outings and pack lunches."

Lifestyle has recently celebrated its 21st anniversary since it was first launched exclusively for Landmark Wholesale retailers.

The Lifestyle Orange is an important addition as Landmark look to strengthen its own brand range to ensure it is offering consumers exactly what they expect from a local independent convenient store.

Lifestyle Orange has been designed to offer independent retailers an important point of difference and a value alternative for its customers to the major brands.