Labatt launches Labatt Genuine Honey
A new premium Labatt lager made with pure Canadian honey.
01/06/05 Beer drinkers are buzzing about a new honey of a beer. Just in time for the warm summer temperatures and the start of Canada's beer season, Labatt Breweries of Canada is launching Labatt Genuine Honey, a new premium Labatt lager made with pure Canadian honey.
Labatt Genuine Honey is a smooth-tasting, refreshing amber lager that is naturally aged. It was developed at the Labatt centre for innovation in Labatt's hometown, London, Ontario, one of four global InBev centres of excellence for beer research and development around the globe. It has 5 per cent alcohol by volume.
Labatt Genuine Honey is available now at The Beer Store and LCBO Combo Store locations in Ontario for $12.80 for 12 bottles and $25.00 for 24 bottles. It is being supported with a marketing campaign that includes print, outdoor and television advertising.
Founded in London, Ontario in 1847 and the proud brewer of more than 60 quality beer brands, Labatt is Canada's largest brewery.
http://www.newswire.ca/en/releases/archive/May2005/30/c4978.html
