KRa Expands Distribution in Mid-Atlantic and Launches in Chicago

29 June 2016 --- KRa Drinks for Athletes, Inc., which launched its new line USDA-Certified Organic Sports Drinks in the Mid-Atlantic Region, has expanded its distribution to Chicago. KRa (rhymes with ‘Play’) comes in four flavors: Berry, Fruit Punch, Lemon and Orange. Vibrant, standout packaging and branding appeal to mainstream athletes and parents of athletes.

KRa is available in select Whole Foods Markets, Yes! Organic stores, and other natural and specialty foods chains. The drinks are also sold online at www.drinkkra.com and Amazon.com. KRa is currently distributed by five regional distributors serving hundreds of other retail outlets.

“We’re thrilled with the market’s response,” said Sarah Koleno, the company’s CEO. “There’s a true need for an organic brand of sports drink with a mainstream appeal, and KRa meets that need.”

KRa offers refreshing, organic hydration for everyday athletes of all ages. The drinks are free of artificial ingredients or sweeteners, dyes, or other additives, giving athletes the hydration they need without any junk. All four varieties of KRa are also certified Kosher and are non-GMO and gluten free.