KP Nuts to Roll Out New Products and Packaging

MSG-free Salt & Vinegar and Spicy Chilli give a twist to the traditional salted peanut. Available in 200g, 80g price-marked and non price-marked packs as well as a 50g pub card.

09/07/08 The new design will reflect KP Nuts’ quality credentials whilst giving it a modern twist and ensuring maximum impact on shelf.

In keeping with the trend on nutritional benefits, clear nutritional claims are featured on the packaging including Low GI, High in Fibre and MSG Free and each flavour will be colour coded from the middle of the pack up.

KP Nuts has added some spice to its traditional Salted and Dry Roasted peanuts by launching two new flavours that are set to grow the category further.

MSG-free Salt & Vinegar and Spicy Chilli give a twist to the traditional salted peanut. Available in 200g, 80g price-marked and non price-marked packs as well as a 50g pub card.

KP Nuts Clips Strips are being made available thanks to independent retailer demand. They will provide a new merchandising solution and allow retailers across the UK to secondary site KP Nuts most popular salted and dry roasted peanut lines.

UBUK recommends locating KP Nuts branded Clip Strips within the beer, wine and spirits displays to encourage cross category purchases and therefore enhance sales and profit opportunities.

Following the success of Baked & Seasoned Nuts, KP Nuts has launched Baked & Seasoned Mixes.

This premium range adds value to the nuts category by offering delicious inclusions, rather than mixed nuts only, to create a range that is positioned as a luxurious treat.

Baked & Seasoned Mixes offer two variants: Chilli & Lemongrass with Sweet Fire Red Pepper Pieces and Sea Salt & Rosemary with Toasted Pumpkin Seeds. They are available in 110g packs with a MRRP £1.89.

Nick Stuart, Commercial Manager at UBUK, says: “KP Nuts is a well established brand that continues to deliver. The re-design and new flavours encourage consumers to re-evaluate the brand and see what taste challenges are available, whether seeking an impulse snack or a premium treat. Baked & Seasoned Mixes enhances and adds value to the premium snacking category, presenting strong profit opportunities for retailers.”