Kopparberg Launches Frozen Fruit Cider Summer Campaign
18 jun 2015---Kopparberg, the leading Swedish fruit cider, has launched a new summer marketing campaign to showcase its brand new and innovative creation, Kopparberg Frozen Fruit Cider. As part of a wider £5m summer campaign across the whole brand, the stylish drink will be at the heart of a dedicated multi-channel programme throughout the summer across experiential, press, social media, digital and outdoor.
The creative for the campaign, created by 18 Feet & Rising, takes inspiration from the Swedish pine forest which lies next to the brewery in the small town of Kopparberg. The deliciously fruity ingredients of the two variants, Elderflower & Lime and Strawberry & Lime, are central to the glacial pine tree that is draped in both ice and blossoming summer fruits, perfectly depicting the sun-drenched ice-cold refreshment offered by Kopparberg Frozen Fruit Cider. The centerpiece was sculpted from real ice and photographed by Ben Stockley.
The return of the Kopparberg Urban Forest, one of last summer’s most successful pop-up festivals, also provides a unique opportunity to try Kopparberg Frozen with its on-site Frozen Fruit Cider Bar. Serving up the icy fruit cider to consumers for the first time ever, the bar will complement the festival’s five weeks of sunshine, music, street food and creativity.
Jodie Alliss, brand manager at Kopparberg, commented: “Following the launch of Kopparberg Frozen Fruit Cider across various UK stores last month, we’re thrilled to be supporting our new and innovative product with an eye-catching creative campaign. The launch means we can offer our fans an even more refreshing option from Kopparberg this summer.”
