KINKY Blue Launches Nationwide

29 Jan 2014 --- A fusion of super premium vodka distilled five times with tropical and wild berry flavors, KINKY Blue provides a fun new drink option for consumers.

The highly anticipated release of KINKY Blue follows the successful 2011 launch of the brand’s flagship product, KINKY Liqueur — one of the hottest spirit brands in America, which blends super premium vodka with the flavors of mango, blood orange and passion fruit. KINKY Blue was released in New York and Massachusetts this month and is now available nationwide.

KINKY was created by Crosby Lake Spirits, a Twin Cities-based beverage development and packaging company. Information Resources, Inc. (IRI), a leading global information and insights provider, named KINKY Blue the number one innovation brand of 2013. Its launch is supported with a national advertising campaign through print and social media.

“We’re thrilled that KINKY Blue is now available in all 50 states,” said Jessica Reckinger, marketing manager, KINKY. “No other drink is this fun and flirty, and can be enjoyed for a variety of occasions — especially an indulgent and playful holiday like Valentine’s Day.”

The sweet taste profile and bright colors of KINKY Blue and KINKY Liqueur make them the perfect adult beverages for Valentine’s Day. At 17 percent alcohol by volume (ABV), both products can be enjoyed alone over ice, but they also serve as a great foundation for any Valentine’s Day specialty cocktail.