Kingstone Press Partners With England Rugby League
Cider brand Kingstone Press has become Principal Partner of England Rugby League ahead of this year’s Four Nations tournament and Rugby League World Cup in 2017. The two-year deal will see Kingstone Press on the front and back of the national team’s playing shirts.
The agreement covers the Four Nations in autumn 2016 and the Rugby League World Cup in 2017, with both events expected to attract record numbers of spectators at the matches and on television.
Justin Way, marketing controller at Aston Manor Cider, said: “Consumer awareness and recognition of Kingstone Press has grown tremendously since we first aligned the brand with the sport. We continue to increase distribution and sales so that more fans can enjoy Kingstone Press nationwide.
“Working with the RFL and engaging with the millions that follow this exciting sport is building awareness of Kingstone Press as a truly authentic and refreshing English cider.”
RFL commercial director Chris Rawlings said: “Following on from last year’s International Series win against New Zealand, 2016 is an important period for England Rugby League as they look to build on that success. Having Kingstone Press on board as Principal Partner only strengthens this preparation.
“From the front of the England shirt down to the National Conference League, it shows a real commitment to Rugby League and reflects the relationship they have with our teams and supporters.
“This is great news for us at an exciting time for international Rugby League as we look forward to welcoming the world’s best teams and players to the UK this autumn.”
