KFC Looks to Undertake “Re-Colonelization” and Take Inspiration from Founder
05 Apr 2016 --- KFC is overhauling its cooking processes in a move dubbed “Re-Colonelization” as it looks to rekindle its glory days when it was one of the most popular restaurant brands globally.
The term “Re-Colonelization” refers to KFC’s bid to not only improve and refine its cooking processes but also improve its customer service, so that its customers will receive “Colonel-quality” friend chicken, KFC said.
The move comes as KFC, founded by Colonel Sanders who is still synonymous with the brand, looks to tap into changing consumer trends towards food provenance and win back market share from smaller competitors.
KFC believes it has lost sight of the principles which made the company famous in the first place.
The fast-food giant has been holding a series of rallies across the US, involving its restaurant general managers, as well as national training events.
KFC president Jason Marker said: “To everyone who grew up with the familiar taste of KFC and turned away from us in recent years, you can come back again.”
“KFC is getting back to the way our founder made chicken-The Hard Way-the right way. We’re ensuring every KFC cook understands the Colonel’s once patented process that helped make KFC the world’s most famous chicken.”
KFC owner Yum! Brands is supporting the move by investing $185 million into the fired chicken brands, along with further finance.
The funding is helping KFC’s overhaul its processes which include updating its kitchens in the US and overhauling 1,000 of its restaurant in 2016, part of a plan to overhaul 3,000 of its assets.
KFC has been losing customers in the US. According to a 2015 State of the Chains report, KFC opened 47 restaurants in New York in 2015, down from 60 in 2011.
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