Kellogg Introduces Two New Ways to Recharge Your Resolution with Special K

This year, Kellogg's Special K is helping women keep the Challenge fresh and exciting just in time to recharge resolutions with two new products: Special K Low-Fat Granola and Special K Fruit Crisps.

27 Jan 2010 --- For women declaring that 2010 will be the year they conquer their weight-management goals, there are two new, great-tasting foods to help them recharge their resolution and lose up to six pounds in two weeks with the Special K Challenge. This year, Kellogg's Special K is helping women keep the Challenge fresh and exciting just in time to recharge resolutions with two new products: Special K Low-Fat Granola and Special K Fruit Crisps.

Great-Tasting, Guiltless Granola: Special K Low-Fat Granola

There is nothing left standing between women and the satisfying breakfast they desire. With 50 percent less fat than the leading granola, Special K Low Fat Granola contains 3g fat per 52g serving, while the leading granola contains 6g fat per 51g serving. Special K Low-Fat Granola is made up of whole-grain granola clusters sweetened with a touch of honey, and toasted to perfection for a great taste and a healthy crunch. The low-fat granola boasts 190 calories and six grams of protein. With five grams of fiber, participants of the Special K Challenge can include granola in their plan by choosing either 2/3 cup of skim milk or fruit to make it a meal. Special K Low-Fat Granola is available nationwide in the cereal aisle.

Snack on Track: Special K Fruit Crisps

Planning for snacks is an important part of weight-management. With two crispy bars for 100 fruity calories, Special K Fruit Crisps are the solution to every woman's need for a great-tasting snack. Offered in both Strawberry and Blueberry, these light, crispy bars are made with a real fruit filling and have a lightly sweetened drizzle on top, Special K Fruit Crisps are the perfect crispy snack to help keep women on track while participating in the Special K Challenge.

"When managing their weight women have told us time and time again that variety is an essential part of success," said Teresa Lindsey-Houston, associate director, Special K brand. "That's why we're proud to launch these new products and provide real food options that taste great."

The Special K Challenge

Make Special K products your all-day weight-management partner, and enjoy a variety of meal and snack options with the Special K Challenge - a simple great-tasting way to lose up to six pounds in two weeks. Women can pair either 2/3 cup of skim milk or fruit with Special K Low-Fat Granola as one of their meal options, or Special K Fruit Crisps as a snack, as they participate in the Challenge. Visit www.SpecialK.com for more information on Special K products, the Special K Challenge and how you can declare victory this year.