Kellogg Answers The Call For Snacking Variety With Bold, Tempting New Flavors

17 Jun 2013 --- From on-trend ingredients to bold flavors, Kellogg Company snack brands are introducing an array of new cookies, crackers, chips and bars that are sure to delight consumers.

"Snacking is an important part of peoples' diets, and consumers are constantly seeking new options," said Brian Huff, president, Kellogg U.S. Snacks. "We continue to respond with flavors, ingredients and entirely new foods to meet this demand for snacking alternatives."

Consumer research had uncovered an increasing desire for flavors that excite the senses with bold, ethnic flair.  New Cheez-It Zingz crackers are made with corn masa for a bold crunch and debut in two flavors: chipotle cheddar and queso fundido.  Pringles debuts its own spicy fun with new fiery sweet barbeque flavor.

Dips are more popular than ever, particularly when seeking to please hungry party guests. New Town House pita crackers offer real pita taste and are strong enough to dip without breaking, making them perfect with hummus, dips or other toppings.  They will be available in Mediterranean herb and sea salt flavors.

For consumers seeking a better-for-you chip, Kashi is launching all-natural hummus crisps made with a blend of chickpeas, whole grains, spices, and herbs, providing 4g of fiber and  3g of protein.  They are available in three varieties: sea salt & olive oil, caramelized onion, and sundried tomato basil-feta.

Weight managers are also seeking to avoid snacking boredom while still staying on track.  For them, Special K introduces a new chipotle lime flavor of its extremely popular cracker chips.  Each 27 chip serving has 110 calories.

Looking for a sweet treat? New Keebler Simply Made cookies are baked with simple recognizable ingredients including wheat flour, butter, eggs, sugar, and vanilla, reflecting the desire of some consumers for simpler foods.  They will be available in two varieties: chocolate chip and butter.

Keebler is also debuting new cookies that reflect the importance of Hispanic consumers, the fastest growing ethnic group in the U.S.  New Keebler El Duende  ("The Elf") cookies will be available in coconut and lemon sandwich varieties.

Wholesome snacks also continue to be popular and Kellogg brands are debuting several delicious new snack bars. Special K expands its offerings with the addition of cookies & creme pastry crisps and chocolate covered strawberry cereal bars.  Nutri-Grain expands its granola offerings with crunchy granola bars in chocolate chip and toffee flavors.  Nutri-Grain is also adding new Strawberry Greek yogurt cereal bars.  Kashi's new berry/lemonade chewy granola bar provides protein, fiber, whole grains and features chia for ALA Omega 3s and sun-ripened cranberries and lemons.