Keith Lemon Backs The Bite of Hooch Lemon Brew

03 Feb 2014 --- Hooch puts Keith Lemon in charge of taking Refreshment with Bite to the nation.

Hoo’s for a Hooch? Keith Lemon, that’s hoo.

Global Brands’ Marketing Director, Simon Green, comments:

“Known as the drink that defined the ‘90s, Hooch was re-launched in 2012 to great acclaim. Renowned as the Brit Pop beverage, Hooch now appeals to a new generation with a distinctive zesty taste. With such a reputation to withhold, we needed someone to take Hooch to the next level. As former Business Man of the Year 1993, Keith Lemon is obviously the perfect man for the job and we can’t wait to see what he comes up with.”

Or, in the words of Keith Lemon:

“I am right happy and chuffed t' be the face of 'Ooch. And as the face of it I am hoping that me face will literally be on't bottle, on't posters and surely will be doing a fancy ad campaign that will also feature me face to ensure big sales of what can only be described as the drink of the 90's re-born to the present date featuring my face on't bottle and all the other stuff that I just said me face will be on. Word t' ya mum!”

Watch out for Keith Lemon’s advertising campaign that promises to get the nation talking and put Hooch on the lips of a new generation. The campaign will include TV slots, outdoor advertising, social media link ups, on-pack promotions, on-trade activity and even exclusive celebrity appearances... all with a cheeky lemon tinge to it.