Kashi(R) Company introduces new line of TLC(TM) Crunchy Granola Bars

30/03/06 Kashi Company, the premier natural food products company, today announced the addition of TLC Crunchy Granola Bars to its successful snack product line. The bars are the first Kashi product in the crunchy granola bar segment, and the first natural brand in the category as well. Kashi unveiled the bars at the Natural Products Expo West tradeshow held in Anaheim, Calif., from March 23 - 26.

The TLC Crunchy Granola bars will be sold in stores beginning in May and will be available in Honey Toasted 7 Grain, Roasted Almond Crunch and Pumpkin Spice Flax varieties. When compared side-by-side with similar products, Kashi's TLC Crunchy Granola bars have twice the fiber, more protein and less sugar than other granola bars on the market, and are free from artificial ingredients like high fructose corn syrup and hydrogenated oils.

In addition to the release of the TLC Crunchy Granola Bars, Kashi also announced the expansion of the TLC Chewy Granola Bar line by adding a Cherry Dark Chocolate variety. The Company launched the chewy granola bar line in late 2004, and has had great success with the original Honey Almond Flax, Peanut Peanut Butter and Trail Mix varieties.

Kashi is taking the new TLC granola bar line on the road as part of its Day of Change(TM) tour, a seven month, cross-country campaign designed to help inspire people to make healthy changes in their lives. The Day of Change, which begins in San Diego on April 23, will travel to 14 cities, educating individuals about the benefits of incorporating whole grains into their everyday diet and how to select great tasting foods that provide optimal nutritional benefits.

The Kashi TLC Crunchy Granola Bars will be sold in 6-bar cartons in grocer cereal aisles nationwide beginning in early May.

Founded in 1984, Kashi is a company on a mission to redefine how people eat to achieve their best lives. As a pioneering health food brand, Kashi is dedicated to providing great tasting, healthy and innovative foods that enable people to achieve optimal health and wellness. Its products are natural, minimally processed, and free of highly refined sugars, artificial additives and preservatives. Kashi brands include: GOLEAN(R) cereals, bars, shakes and waffles; Kashi(R) Heart to Heart(R) cereal, instant oatmeal and waffles; Kashi(R) 7 Whole Grain Puffs, Honey Puffs, Nuggets and Flakes cereals; Kashi(R) Good Friends(TM) and Kashi(R) Good Friends Cinna-Raisin Crunch(TM) cereals; Kashi(R) Mighty Bites(TM) cereal; Kashi(R) Organic Promise(TM) cereals; Kashi(R) TLC(TM) Crackers, Crunchy Granola Bars and Chewy Granola Bars; and Kashi(R) Pilaf.

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